Unit 3 · Idea Incubation

# Syllabus

• Idea Incubation: Factors determining competitive advantage, Market segment, blue ocean strategy, Industry and Competitor Analysis (market structure, market size, growth potential), Demand-supply analysis

# Topics

• 3.1Idea Incubation: From Idea to Opportunity☆
• 3.2Competitive Advantage: Meaning & Determining Factors☆
• 3.3Market Segmentation★★
• 3.4Blue Ocean Strategy★★
• 3.5Industry & Competitor Analysis☆
• 3.6Demand–Supply Analysis★